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Generating Referrals From People You Don’t Know
As your profile as an expert in your field grows, you can expect to receive referrals from people you don’t know and who only know you by reputation. Maybe they heard satisfied clients singing your...
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The Marketing Muddle
Whenever I conduct a marketing training event, I enjoy asking the question: “What is marketing?” After a short pause while participants collect their thoughts, the responses begin. Invariably...
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